Teeth Whitening
Philips Zoom whitening up to eight shades in one visit — or a custom-tray home kit for gradual brightening.
- Comprehensive Assessment
- Digital Imaging When Needed
- Personalized Treatment Plan
- Transparent Recommendations
When whitening makes sense.
Teeth darken over time — coffee, tea, red wine, smoking, aging, and certain foods all leave their mark on enamel. Whitening lifts those stains without altering tooth structure.
- Yellowing or graying from age, diet, or smoking
- Surface stains from coffee, tea, red wine, or curry
- Finishing touch after braces or Invisalign
- Preparation before veneers, crowns, or composite bonding (for colour matching)
- A special occasion — wedding, photoshoot, milestone event
- General refresh for a duller-looking smile
Two whitening options.
Tap a treatment for what it's used for, how it's planned, and how it's kept comfortable.
- Best for
- Patients wanting fast, visible results in one appointment
- Planning
- Pre-whitening cleaning and shade record at the same visit
- Comfort
- Enamel-safe gel · ACP and fluoride to manage sensitivity
Ask about zoom in-clinic whiteningPatient benefits- Up to eight shades whiter in a single visit.
- Visible results the same day — no waiting.
- ACP and fluoride formulation reduces sensitivity during treatment.
- Performed under controlled conditions — gums fully protected.
- Ideal as a finishing touch after orthodontics or before veneers.
- Best for
- Patients preferring gradual results or maintenance after Zoom
- Planning
- Dental impression for custom trays; cleaning recommended 3–4 weeks before
- Comfort
- Enamel-safe gel · Custom trays minimise gum contact
Ask about home whitening kitPatient benefits- Whiten at your own pace, from home.
- Custom trays prevent gel from contacting gums.
- Three professional-strength gels last for the full treatment and touch-ups.
- Hygienist supervision and follow-up — not a one-and-done sale.
- Ideal for maintaining Zoom results long-term.
Planned with precision. Performed with care.
Whitening at Madeel starts with the same question every time: is the mouth ready for it? Cavities, exposed dentine, recession, and active gum disease are addressed first. Existing restorations are noted — veneers, crowns, and fillings don't change colour, so the plan accounts for that. Only then does whitening begin, with the option that fits your timeline and sensitivity profile.
Pre-whitening assessment
Every whitening starts with an oral health check. Cavities, exposed roots, or active gum disease are addressed first — whitening doesn't go onto an unhealthy mouth.
Philips Zoom in-clinic
Blue-LED activated hydrogen peroxide gel, enriched with Amorphous Calcium Phosphate (ACP) and fluoride. Three 15-minute cycles. Up to eight shades brighter in one visit.
Custom-tray home whitening
Trays moulded to your bite from a dental impression. Three professional-strength gels and written instructions. Gradual brightening over 1–2 weeks with hygienist follow-up.
Sensitivity managed, not ignored
ACP and fluoride in the gel reduce sensitivity during the procedure. A desensitising fluoride finish is applied after Zoom. For sensitive patients, the protocol adjusts before whitening starts.
What to expect, step by step.
- 01
Oral health check and shade record before whitening.
- 02
Professional cleaning if surface stains and tartar need removing first.
- 03
Choice of in-clinic Zoom or home whitening based on goal and sensitivity.
- 04
Whitening performed (Zoom: same visit; home: 1–2 weeks).
- 05
Desensitising fluoride applied (Zoom) or follow-up check (home).
- 06
Maintenance plan — diet guidance, touch-up gels, recall interval.
Why professional whitening over store-bought.
Over-the-counter whitening uses lower-concentration gel applied with one-size-fits-all strips or trays that leak onto gums. Professional whitening uses higher-concentration gel under controlled conditions, with custom trays or in-clinic isolation — more predictable results, less gum irritation, and enamel protected throughout.
- Visibly brighter smile within hours (Zoom) or 1–2 weeks (home).
- Up to eight shades whiter in a single Zoom session.
- ACP and fluoride in the gel strengthen enamel during whitening.
- Sensitivity controlled with desensitising fluoride application.
- Results last months to years with good home care and maintenance.
Not sure which treatment you need? Talk to a specialist on WhatsApp →
Common questions.
Direct answers to the questions patients ask before booking — pain, sedation, recovery, and the steps from consultation to result.
Months to a couple of years, depending on diet and home care. Coffee, tea, red wine, and tobacco shorten the lifespan; good brushing, regular cleanings, and occasional touch-up gels extend it.
No. Professional whitening gels used at Madeel are enamel-safe and contain ACP and fluoride to strengthen enamel during treatment. Damage usually comes from inconsistent over-the-counter products or DIY methods.
No, but temporary sensitivity is common for 24–48 hours after Zoom and during home whitening. A desensitising fluoride gel is applied after Zoom, and sensitive patients can use a lower-strength home protocol.
No. Whitening only lifts stains from natural teeth. Veneers, crowns, and fillings don't change colour, which is why whitening is often done before cosmetic restorations — so the new restoration matches the new shade.
Yes. The protocol adjusts — lower gel concentration, shorter wear time, or home whitening instead of Zoom. Tell the hygienist about sensitivity before treatment so the plan accounts for it.
Zoom can lift teeth up to eight shades in one visit. Home whitening achieves similar results over 1–2 weeks. Final shade depends on your starting colour and the type of staining — surface stains lift more than deep internal discoloration.
Avoid coffee, tea, red wine, dark sauces, and tobacco for 24–48 hours after Zoom — pores in the enamel are temporarily open and stain easily. After that, normal diet is fine, though heavy stain-causing intake will shorten how long the result lasts.
Neither is better — they suit different patients. Zoom gives fast, dramatic results in one visit. Home whitening is gradual, more affordable, and easier to maintain. Many patients do Zoom first and then use a home kit for touch-ups.
The next step is a conversation.
Send a message, share what's going on, and we'll take it from there.
Prefer to call? +971 50 177 9179